Essay on Qualitative Research Versus Quantitative Research

Qualitative Research Versus Quantitative Research Quantitative research data is a formal, objective, systematic process in which numerical data is utilised to obtain information around the world. Quantitative research is all about quantifying the relationships between variables such as height, weight. It is obtained by such things as questionnaires, official statistics and planned interviews and then from the numerical data we can identify trends and correlations and get an idea of the attitudes of large numbers of people which can be very helpful. It is obtained mostly in the form of numbers. They were originally developed in the natural sciences to study natural phenomena. Qualitative†¦show more content†¦There will be no difference between articulate and inarticulate respondents However some problems with this are people may not fill them in properly as they are influenced of what people may think if they put their real answer or they may not properly understand the question causing confusion. When researchers design the questionnaire they think they know what is important but respondents cannot provide information that is not requested and for this reason it is difficult to develop a hypotheses. There is less than 50% response rate for postal questionnaires. The answers that the respondents reply with may be incomplete, illegible or incomprehensible thought making it very difficult and closed questions may seriously limit what respondents want to say. Because questionnaires only give a certain set of answers the respondents wanted answer may not be there. Official statistics are statistics produced by local and national government, government agencies and organisations all funded by the government. This also produces quantitative data; the advantages of this are published statistics are readily available and cost little or sometimes nothing to use and many government surveys are well planned and organised with detailed questionnaires or interview schedules so they meet the standards ofShow MoreRelatedThe Three Methods Of Research1201 Words   |  5 Pagesthree methods of research to include qualitative, quantitative and mixed, (Creswell, 2014). Qualitative research provides the life story through narration, so we are able to identify and understand the human and social situation, (Creswell, 2014). Quantitative research focuses on the statistics, to include analyzing experimental data or survey outcomes, (Creswell, 2014). This method establishes the numeric aspects of research. According to the author, Creswell, (2014), Quantit ative was the predominantRead MoreCritiquing A Qualitative And Quantitative Study912 Words   |  4 PagesCritiquing of a Qualitative and Quantitative Study The purpose of this paper will be to present the contrasts in the type of information that was gained while reviewing two studies. The studies reviewed were a qualitative study and a quantitative study. The general advantages and disadvantages of the two types of studies will also be presented. Qualitative and quantitative studies both have a place in research, even though the two study designs take a very different approach to research. Lastly, aRead MoreResearch Methods Of Quantitative Research1087 Words   |  5 Pages Week 2 Assignment Adam Morrison PSY 326 Research Methods Jessica Lee Qualitative researchers are focused on interpreting and making sense out of what they observe rather than trying to simplify and quantify these observations by collecting and observing people, places and things in their natural setting. In doing this, researchers are able to investigate hypothesis with more freedom and rigidity while accepting the fact that they relinquish their ability to control direct and indirectRead MoreQualitative vs. Quantitative Research742 Words   |  3 Pagesï » ¿ Quantitative vs. Qualitative Introduction Qualitative research is designed in general to try and understand and interpret social interactions, according to Xavier University. Quantitative research, on the other hand, is used to test hypothesis, to examine cause and effect, and to make predictions (Xavier). Qualitative research is used to identify patters, themes and certain features while quantitative research tends towards identifying statistical relationships (Xavier). As to the role ofRead MoreMarketing Research Tools Essay1198 Words   |  5 PagesMarket Research Tools Marketing research is primarily focused on two categories of research: primary and secondary. These two forms of research provide insight into the driving source of the business, consumer behavior and attitudes, and possible pitfalls to the business. Secondary research provides knowledge gathered from within the business or already published information from outside of the business. Primary data is collected with specific purpose of creating a marketing strategy for the businessRead MoreQuantitative, Qualitative And Mixed Methods777 Words   |  4 PagesIn any type of research, counting things or talking with people are required. Consequently, it is beneficial to think of different opportunities for data gathering in any study, as well as to form these methods by their degree of predetermined nature, their utilize of closed-ended versus open-ended questioning, and their focus for numeric versus non-numeric data analysis (Creswell, 2003). There are three major elements that goes in to a research approach is the specific methods of data collectionRead MoreQualitative Research : Qualitative And Quantitative Research854 Words   |  4 PagesQuality versus quantity or numerical as opposed to nonnumeric data is what come to mind when thinking about qualitative and quantitative research. In other words, quantitative research utilizes numbers while qualitative research does not. Another noteworthy distinction between the two methods lies in data collection. 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Qualitative method of research is a speedy process that provides fresh and inventive results with in- depth analysisRead MoreMarketing Research Essay1031 Words   |  5 PagesAccording to the American Marketing Association: Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting informationRead MoreEssay on Qualitative and Quantitative Research889 Words   |  4 Pages Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research de signs or techniques could be used in the evaluation